Where Are Luxury Travelers Going This Summer?

Where are luxury travelers going this June, July, and August? Virtuoso has analyzed its data from $40.7 billion in travel transactions to reveal the top ten most popular summer destinations, as well as the top ten fastest-growing destinations.

Top Ten – Summer 2018

Europe’s beauty, charm, and history will always be popular for travelers and represents eight of the top ten countries this year. Rounding out the list are Canada, renowned as an adventure and family destination, and South Africa, with a buzzy arts and culinary scene in Cape Town.
1. United Kingdom
2. Italy
3. Canada
4. France
5. South Africa
6. Greece
7. Germany
8. Netherlands
9. Ireland
10. Spain

Hot 10 – Summer 2018

These countries have seen the largest growth in year-over-year bookings. Greece is emerging from financial upheaval, while Poland attracts travelers looking for something less-touristed (and with better value). For island appeal, travelers are looking to the Dominican Republic, Turks & Caicos, and Saint Lucia, all of which had minimal to no impact from the September 2017 hurricanes.
Number one on the Hot List? Greece.
1. Greece
2. Poland
3. Dominican Republic
4. New Zealand
5. Zambia
6. Morocco
7. Turks and Caicos Islands
8. Saint Lucia
9. Vietnam
10. Egypt

Data is sourced from Virtuoso’s U.S. and Canadian travel agency members and reflects travel for June, July and August 2018.

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